About

ABOUT ME

Designing With Passion While
Influence Change in a Diverse Culture.

Hi, I’m Ricky McCalla — a visual storyteller, creative problem-solver, and someone who believes that great design changes how people think, feel, and respond.
Over the last decade, I’ve worked with entrepreneurs, nonprofits, ministries, and growing organizations to bring bold ideas to life — shaping brand identities, designing digital experiences, and crafting marketing visuals that don’t just lookamazing… they connect.
Design, to me, is more than eye-candy.
It’s a strategic language.
Every color, every font, every layout speaks. It tells your audience who you are before they ever read a word. When done right, design builds trust, inspires emotion, and invites people to take action — whether that’s clicking a button, attending an event, or believing in a mission larger than themselves.

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My creative approach is grounded in three core principles:

Strategy First

Before a single line or pixel is drawn, I dive deep into the heart of your brand — your purpose, your audience, your message, and the goals that drive your business. I design with intention, not assumption.

Design With Depth

Clean. Modern. Meaningful. I build visuals that reflect the personality of your brand — whether that’s bold and disruptive, warm and inviting, or sharp and professional. Every element serves a purpose.

Real-World Impact

Beautiful design is only half the job. What matters is how it performs — in the marketplace, in your marketing campaigns, and in front of real people. I craft design solutions that create traction, measurable growth, and lasting impressions.

From startup founders launching their first product to organizations transforming their communities, I’ve had the opportunity to design everything from brand identities and full marketing campaigns to website experiences and multimedia content that elevates engagement and visibility.
I love the process of transforming ideas into visuals that move people — and move businesses forward.
So whether you’re building from scratch or refreshing what already exists…

Let’s design something unforgettable.